Water and coconut water, sweetened with sucralose, electrolytes, B vitamins, branch-chain amino acids (and caffeine in the energy version) is the make up of this tic Tok famous drink. But’s what all the rage? Well if your a kid then the rage is an exciting one all about the popularity of the influencers who made it, and if you’re a parent the outrage is that this is being marketed to kids.
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The backstory - two YouTubers with a combined 40 million followers, created a sensation around energy drinks and together introduced Prime Hydration.
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So is it really that bad? YES! The caffeine content came under scrutiny because the energy drink contains high levels of synthetic caffeine and when I say high - A single 12-ounce can of Prime Energy contains 200 milligrams of caffeine, that’s equivalent to SIX cans of Coca-Cola or two Red Bulls.
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Its sister product prime hydration doesn’t have the caffeine but does have artificial sweeteners sucralose and acesulfame In amounts likely to have a laxative effect on children.
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Simply put this drink which was created and marketed to kids is absolutely not appropriate for kids and often parents are unaware of its dangers or that their tweens and teens are even consuming this since its readily available in deli’s and stores (that is when its not sold out)
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So although this is not my normal type of product to review I have seen enough parents unaware of what it is that it was time to share.
Would I recommend it to clients: no
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Report card
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Quality - poor
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Healthy - no
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Challenges - excessive caffeine, artificial sweetener
Schehr score: 0/5
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